Nigel Grainger brings together a related set of skills that all fleets require, to greater or lesser
degrees, but which may not have the staffing or the skills to fulfil those needs.
Bringing his wealth of experience in all areas of fleet management he offers a bespoke service through his company Fleet Risk Consultants, providing you with a cost effective fleet that complies fully with your 'duty of care' requirements.Are you using vehicles as part of your sales startegy?
We all know that vehicles are, after salaries, the biggest expense for most businesses and as such they can have a big effect on the profitability of that business, but did you know that the vehicles can have other more subtle effects too?
What image do your vehicles portray to your customers and competitors?
Let me give you an example.
You have some money you want to invest and you need to decide on the best place to put that investment. You decide to speak to a stockbroker and select two from your circle of contacts or even at random. The day for the meetings arrives and the 10am broker arrives in Vauxhall Astra, parks, meets you and explains your options and how he can help you achieve your goals. Then the 2pm broker arrives in a roar of V8 Aston Martin Vantage, parks and explains your options and how he can help you achieve your goals.
Now there is nothing to choose between the two brokers, apart from the fact that one of these guys is driving £100,000 plus of car and the other isn’t. Which one is likely to get you a better return on your money?
The alternative scenario is this. You are having an extension built to your house, you need to select a builder to do the work. Your first possible builder arrives in a BMW X5 which has tinted windows and is gleaming. Your second builder arrives in a Nissan Navara Pick-up with a pallet of bricks in the back. They both give similar prices and seem equally competent, so would the vehicle sway your decision?
The message that your vehicles send is a powerful one and people can be very judgmental in their views about your vehicle fleet. Perhaps you should be giving it some thought.
Nigel Grainger
Senior Consultant